Augmented reality (AR) is a way of overlaying virtual information on top of the real world, primarily viewed through the camera display of a mobile device or wearable technologies. Through graphics, sound, and sensory feedback, AR blurs the line between what is real and what is not, by enhancing what we see, hear, feel and smell.
The uses of virtual and augmented reality are diverse and increasingly widespread. Through mobile devices, VR headsets like the Oculus Rift, HTC Vive, and Google Cardboard, everyone from big business, to medical professionals and gamers, to consumers, from soldiers to students, and tourists are utilizing the technologies to enhance the way that we all work, live, and play.
The beauty of seeing objects as they are in their natural environment is what augmented reality achieves in the form of an enhanced image or environment produced by over-laying computer generated images, sounds or other data perceived. AR blends virtual & real elements to create a unique immersive experience and is also the technologies of the future whose potential as a game-changer in the digital space has been heralded for years.
Interactive Media Installations
What are Interactive Media Installation?
Ideators Technologies uses the latest technologies to transform static physical spaces into dynamic interactive environments. We craft human-scale site-specific digital experiences that tell stories in unique ways, drive face-to-face interaction and create lasting memories.
Mobile Apps & Games
Smartphone apps have now become even smarter, thanks to augmented reality. They’re personalized, interactive travel guides and translators, a key to making shopping trips more fun (virtual clothing, anyone?), and provide new tools for artists to draw, film and create eye-popping visuals… and we’re only just getting started.