Search Engine Optimisation (SEO)
Understanding the Buzzword ” SEO” (Search Engine Optimization)
Search Engine Optimization is the process of improving the visibility of website. Which not only strengthen the website but also improves the ranking in turn increases the business. Process incorporates elements that are friendly to crawling engines, so that they can be indexed properly. At the foundation there are two types of optimization, are widely known as on-page and off-page optimization, where the first one relates to elements included in the web pages like HTML, images and textual content, and the second one referring to backlinks as mentioned in other websites to route the traffic to the website being optimized.
Whats the benefit of SEO to the Business:
Looking at the digital world most of the searches that takes place are on the search engines such as Google, Bing & Yahoo etc. So as to cater that opportunity there’s nothing better that well prepared SEO strategy to be top in the game. Almost every businesses need SEO so as to get best results out of their online campaign. Which leads to lead generation and lead conversion. It’s not merely getting huge amount of traffic but getting traffic which could lead to actual sale. Segmentation is key aspect of SEO which can cater right people.
Benefits of SEO
1. Long-Term Positioning
2. Stay ahead of Competition
3. Increased Sales
4. Improved Visibility
5. 24-Hour Dedicated Marketing Team
6. Value for money Marketing
Types of SEO
1. Local SEO
2. Performace SEO
Our approach to SEO
The approach taken for SEO implementation is very unique and effective. It includes many factors such as Competitor Analysis, Keyword Research, Website Analysis etc.
Competitor analysis includes understanding the strategy of top contender in the similar business. Keyword research is carried out to identify right keyword(s) using latest tools and technologies such as Google Adwords. Website analysis includes analyzing content within the website. Using headlines for targeted words, keeping higher repetition of important keywords. Also includes meta information within the website & speed of the website is also prime factor in determining SEO rank as crawling engines finds website friendlier those who has higher loading speed than those of having lower. It is basically categorized in two parts such as On Page & Off Page. These techniques take care of both the part one which is internal and other one which is external for example backlinks, citations, listing etc.